What We Do
Expert Media Training from an Insider
Every media interview or corporate presentation is an opportunity to communicate a positive message about your company or brand. With over ten years experience producing for ABC News (20/20, World News, Good Morning America), Naria Halliwell knows that well-crafted content, engaging presentation and understanding your audience are the keys to a successful media opportunity. Because Naria believes that content is the first and most important element of training, no two trainings are ever the same. There is no boilerplate. Every training is tailored to the opportunity, the client’s message and the audience.
We offer both Media and Presentation Training
Whether training clients for a specific media opportunity or general presentation enhancement, Naria takes her clients through several training pods to ensure they learn the skills of effective communication.
1. Identify the Goal of the Opportunity:
- Brand awareness.
- Establishing client as expert in a specific field.
- Attracting new clients/customers.
- Managing a crisis.
2. Craft the Narrative:
- What is the information/story you want to convey and how do you structure your content appropriately to do so.
- Intro: where/how lead off in order to draw audience in.
- Story arc: tension, conflict, excitement.
- Meat: agenda, main points to convey.
3. Understand the Audience:
- Who are you trying to reach?
- Content needs to be tailored to the audience and their expectations (trade pub vs. NYT or client vs. lay audience).
4. Perfect the Presentation:
- How to engage and modulate your energy level.
- Using your voice to help tell story.
- Marriage of content and physical presentation.
- How to gesticulate effectively.
- Projecting sincerity/authenticity.
5. On-Camera Practice:
- Crafting answers to reflect the content you want to share, not necessarily what was asked.
- Learning how to speak about your company/brand/work in colloquial language rather than business jargon.
- Using metaphors and examples to create a feeling or simplify a complex idea.
- Developing a refrain to reinforce your key point.
- Using active language to convey a sense of urgency and momentum.
- Learning how to anticipate and handle difficult questions.
- Creating a positive impression.
- Channeling nervousness.
- Using your voice as a tool with volume, pitch, tempo modulation to engage and enhance your content.